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TV graphics, openings and infographics reel
Openings, bumpers, infographics, broadcast graphics, continuity and on-air pieces.
Audiovisual Creative Direction · Senior Editing · Production
José Antonio
Plasencia Saavedra
Audiovisual creative director, senior video editor and producer with 30+ years of experience in broadcast television, advertising, corporate and institutional video, art direction and post-production.
Audiovisual Creative Director · Senior Video Editor · Creative Producer
📍 Tenerife · Spain🌍 Remote-ready🗣️ Spanish · English
Audiovisual Creative Direction
30+years of experience
300+spots produced, edited or voiced
TVTeidevisión Canal 6 · El Día TV · Mírame TV
AIAI-assisted creative workflows
Profile
An end-to-end creative perspective
Strategic, creative and technical experience to take an audiovisual piece from idea to final delivery.
My career spans television, advertising, design, art direction, editing and production. This combination allows me to understand both creative intent and the practical needs of production, deadlines, clients and audiences.
I integrate generative AI tools into image, video, audio and content workflows while maintaining strong narrative, visual and technical judgement.
Creative directionConcept, script, visual direction, art direction and delivery supervision.
Editing and post-productionPremiere Pro · After Effects · DaVinci Resolve · Digital Fusion
Production and coordinationCreative, technical and commercial teams; clients, actors and suppliers.
Portfolio
Selected work
A selection of broadcast graphics, television programmes, advertising and institutional work.
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Diversaldo advertising spot
Local and institutional advertising piece for a commercial campaign.
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30-second institutional spot
30-second advertising spot for a local and institutional campaign.
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Allsport
Sports TV programme broadcast on El Día TV. Direction, editing, post-production and commercial management.
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Viajar en Canarias
Tourism TV programme broadcast on Teidevisión Canal 6 and Mírame TV.
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Canary Islands routes reel
Field footage for tourism, territorial and institutional content.
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Cooking show teaser
Gastronomic teaser developed as a television format proposal.
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Videobook teaser
Audiovisual piece for a publishing stand during the Sitges Film Festival.
Experience
Relevant professional experience
2013 - 2019
Own Production Company
Creative Direction, Production, Editing and Commercial Management
Television programmes, advertising, corporate and institutional video. Production, direction, editing, post-production, budgets, proposals and team coordination.
1999 - 2012
Teidevisión Canal 6
Audiovisual Creative Director / Broadcast TV
TV formats, openings, bumpers, continuity, graphics, editing, post-production, visual effects, art direction and 300+ advertising spots.
1998 - 1999
Miralles Publicidad
Graphic Designer
Press ads, magazines, flyers, catalogues, promotional materials and commercial layouts.
1994 - 1997
Radio and Early TV
Production
Radio production and transition into television during the launch of Teidevisión Canal 6.
1990 - 1993
APYMEVO
Graphic Design and Campaigns
Early professional work in graphic design and commercial campaigns.
Skills
Creative, technical and business skills
Motion graphics is part of the technical toolkit, while the core professional positioning is audiovisual creative direction and senior editing.
Creative directionConcept · Script · Art direction · Visual supervision
Editing and post-productionPremiere · After Effects · DaVinci Resolve · Digital Fusion
TV productionProgrammes · Live TV · Continuity · Broadcast delivery
Advertising and contentAdvertising spots · Corporate · Institutional · Voice-over
Visual designBroadcast graphics · Branding · Infographics · Layout
Creative AIChatGPT · Claude · Gemini · Kling · Seedance · Suno · ElevenLabs
Available for remote work
Audiovisual creative direction, senior video editing, creative production and international projects from Spain.